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About Us

Efficient Insure is a new kind of insurance broker. We are passionate about insurance, and we want to make it as easy as possible for you to get the cover that you need. We partner with some of the best insurance companies in the country, and we have tailored our service offering to suit your needs. Because of this, we offer bespoke policies personalised to your unique circumstances, and we can offer the required cover quickly and easily. We also have a team of experts available to assist you at all times.

Our Expertise

Our staff are all registered with the Financial Sector Conduct Authority (FSCA), professionally qualified, and trained to provide you with the consistent, dependable service that you deserve.

Our Commitment to Results

Achieving the best outcome for you is at the core of everything that we do. Our process starts with ensuring that you have the most appropriate insurance cover available for your specific needs, right through to obtaining the best possible claims settlement and service.

Our Philosophy

We strive to provide exceptional service, access to the latest technology and products, all while maintaining the individual, personal service that we are known for.

Our Experience

Our team has more than 500 years’ combined experience in the short-term insurance industry. There is very little that we have not seen or dealt with before.


The Team


The Managment Team are Rowan Lyle (MD), Hayden Simpson (Sales Director), Paul Rushforth (Operations Director), Nico Barnard (Financial Director), Bryan Rugg (General Manager) and Nicola Rugg (Financial Manager).



Account Executives

Our Account Executives are Murray Gibson, Stuart Hurter, Alan Rosenthal, Selwyn Machet, Jeannie Johnstone. Charnelle Botha, John Thorne, Cindy Simpson, Natasja Mollentze, Jackie Meyers, Riana de Bruin, Annalien van der Merwe and Linzi Reece


The Underwriters are Storm Frost (Manager), Neville du Toit, Alex Jenkins, Shaheed Craayenstein, Linda Mathembisa, Tini Schekkerman, Elby Baloi,  Estelle Botha, Aggie Messinezi, Sharell Raubenheimer, Zoe Michaels, Jasmine Govender, Carmelitha Cornelius, Devedene George, Thabo Pitso, Duduzile Simelane, Nelson Nichols, Thandeka Nkosi, Gontse Monyanyedi, Nkululeko Msezane, Thandeka Hadebe and Mongezi Baartman





Our Claims team is Michael White (Manager), Fuaad Sijore, Angelique van Rensburg, Renier van Loggerenberg, Ilza van de Sandt, Zandile Mabaso, Ian Gule, Lee-Roy Lindt, Marichen Fillies and Isaac Galoshe


Our admin team is Olga Andrews, Pemla Thabete, Palesa Matjele, Sandy Stuart, Cindy Govender, Celindi Cebekhulu and Patricia Mayisela

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